Your brand is much more than your logo or product. It’s the entire experience a customer has with your business, and a huge part of that experience is how you communicate. This is your brand voice. For new and growing businesses, establishing a distinct and consistent brand voice is a powerful way to stand out, build trust, and create a loyal following. But where do you start? This guide provides a practical framework for building a compelling brand voice from the ground up,

Imagine your brand is a person. How would they speak? How would they dress? What impression would they leave? A strong brand does this effortlessly, creating a consistent and memorable experience for customers. But this consistency doesn't happen by accident. It’s built on a clear set of rules: your brand guidelines. For new and growing businesses, creating brand guidelines can feel like a daunting task. However, they are one of the most valuable assets you can create. They a

As a Business Development Manager at Puzzle Creative, I often speak with founders and business leaders who are brilliant at what they do. They have innovative products and fantastic services. Yet, when I ask about their brand strategy, the conversation can become a little hazy. It’s a common challenge, especially for new and growing businesses where time and resources are stretched thin. Many people think a brand is just a logo and a colour scheme. While those elements are im