Marketing

MARKETING SOLUTIONS TAILORED TO YOUR NEEDS

Access full support in all aspects of your marketing needs. We'll help you with strategy, content, positioning, design and print, social media, and key messaging to engage with your audiences.

Digital Brand Awareness

What is a Digital Marketing Strategy?

A Digital Marketing Strategy is your plan that considers how you will approach your online promotional activities (inbound marketing):

  • SEO
  • Content Marketing
  • Email Marketing
  • Communication through direct messaging


We’ll create a strategy that is measurable (website traffic, content performance and lead generation, and attribution) and adaptable to the changing needs of your business. Your strategy will set out how to best engage with your audiences and focus efforts on specified target markets, therefore increasing your engagement levels and conversion rates.


Building a website and having social media pages provides a platform and you will need a substantive plan to make best use of these. If you want us to review an existing plan or help you create a strategy that works, just call the team and we’ll talk through your options and next steps.


Contact Us

Digital Marketing with us:

Plan, Promote & Review

01 Plan

It's vital that all your marketing efforts are planned and implemented with clear objectives and measurables.


We'll work with you agree the longer term vision and set goals so that you can achieve this. Marketing forms part of your overall strategy and is intrinsically linked to your brand building.


Whether you are looking for support with an immediate project or longer term strategy, we'll ensure that there's clarity, direction, and focus on what you are doing and the expected results.

02 Promote

Marketing is all about promoting your brand. The key to better promotion is to understand your vision and objectives, and who you want to engage with.


Promotional efforts must align with your marketing plan and this will inform you of the channels of communication, your key messages, timing, and the mediums you will use to drive up engagement and increase sales.


Our team will work with you to prepare content and promote this across your channels that is focused on achieving your key aims and vision.

03 Review

Each piece of content shared will be scrutinised to better understand performance, and we'll use key metrics to review progress and inform decision-making to help you increase engagement and brand awareness.

Our Key Marketing Services...

  • Business Materials

    We design and deliver business cards, letterheads, other printed stationery, and marketing materials for your business.


    Our team can talk you through your needs and design beautiful and impactful business documentation, and help make your first impression count.

  • Content Writing

    Our team delivers content that is audience and Search Engine friendly. Content includes text and other mediums such as videos and imagery that appears on your key website pages, blogs and articles, and other platforms.


    Working with our team, you will have peace of mind that your content will be planned, crafted with care, and scheduled for timely delivery. We’ll write shorter updates or full articles that promote your services and engage your audiences with sector-relevant information and news.


    Need help to plan content?

    Sometimes it is difficult to know what to write about. We can help you by researching your sector, target audiences and provide you with themes, news bites, and information that is meaningful. We’ll create a plan that works and link everything to key pages on your website.

  • Logo Design

    Having a logo is part of your brand identify. It's the first thing prospective clients see and the most recognisable facet of your business.


    We have designed many logos for clients and each is very different. We believe in representing your values and ideals through your logo and this should stand the test of time. Our team will provide you with a .png and high res version of your logo for you to use for printing and across your materials.

  • Pay Per Click Services

    What is Pay Per Click?

    Pay Per Click (PPC) is a form of online advertising. Each time a visitor clicks on the advert to your site, you will pay a fee.


    Getting PPC right is important because you’ll want to ensure that your adverts are being shown to the right people and that they are more likely to click on the advert, engage with the service, and spend money with you.


    PPC adverts are not just found on Search Engine results such as on Google and Bing. They can appear on other websites, videos, and social media. It is therefore important to understand your intended target market and what they will engage with.


    Why is Pay Per Click important?

    Your website is in direct competition with other sites, and the most successful are those who invest in PPC advertisements as part of their Digital Marketing Strategy. If your advert lands on the top spot for search results, it is more likely to be engaged with and your lead will be encouraged to follow through to your site and convert into an enquirer.

     

    How does Pay Per Click Work Management work?

    PPC campaigns can be expensive and will not deliver results if you get them wrong. We work with many organisations to create and manage their campaigns. We’ll structure your campaigns with your landing pages, key words and ad words, and agree and review your budget for your monthly spend.

  • Professional Bios

    Your professional bio is different to a curriculum vitae. It serves to highlight your experience and skills. We have written many bios for clients and each one is a bespoke summary of you and your business.


    We include a LinkedIn summary as part of our bio writing service so that your two key assets are harmonious and provide your prospective clients with a good understanding of how you can help them.


    Our team can also create a branded curriculum vitae which you can share with your professional network and prospective clients.

  • Search Engine Optimisation (SEO)

    SEO is a framework of principles that help organise and structure information on the internet. It is comprised of many changing elements which our team keep abreast of. It is many things that make a difference to your website’s SEO and online rankings. Your website needs to be found by prospective clients and this means working on the framework, content and promotional elements to improve your success rates.


    Why is SEO important for my website?

    The key reasons that clients invest in better SEO are:


    Improved visibility in search results; and

    Better quality traffic for your website and across social media


    We help you by delivering more relevant information for your searchers, and by building and enhancing your website so that it is Search Engine friendly to improve both on-page SEO and off-page SEO (external factors that influence your own site).

  • Social Media Branding

    Social Media is now essential for your business and your account should reflect your brand's consistent look and feel. We have designed headers, summaries, bespoke logos and imagery for social media accounts.


    If you need a banner or other form of imagery to be created, talk to our team and let's see how we can help you.

  • Social Media Management

    We'll create weekly content and imagery that aligns with your brand and target market. Our team will take care of scheduling your posts and work with you to set out your strategy and monitor performance on a regular basis. 

Social Media Management - How We Help

Social Media is part of your digital marketing strategy and means planning and sharing content with other people to raise awareness of your business and encourage them to buy goods and services from you.


Social Media management is the process of planning, creating, and scheduling your content so that it appeals to your intended audience, is published regularly, and is on brand.


It takes time, effort, and inspiration to manage your own social media effectively. That's why marketing agencies like Puzzle Creative offer services to help you with social media.


We work with many clients who need this support. Here's what we do:

  1. Take the time to understand you and your business
  2. Create a plan that will meet and exceed the agreed aims
  3. Create content and imagery for each post (keyword and sector researched)
  4. Schedule your content for each of your social media platforms
  5. Provide a monthly report on analytics and engagement levels


Let's Talk Social Media

Do you need any of these?

+ Website

We create beautiful websites that are designed to build trust and engage your potential clients.

+ Business Profile

We write high quality content that emphasises your background, products, and services, and include links to your social media accounts.

+ LinkedIn Profile

We review and polish LinkedIn profiles and update key summary information, links and services.

+ Logo

We design logos that provide instant recognition of you and your brand.

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